Direct Daily reported on this bus shelter ad in Rotterdam, The Netherlands, that displays the weight measured by a scale integrated into the shelter’s bench. The ad promoting Fitness First is definitely a hard sell…come to us, you’re fat.

Tags: advertising, bus shelter, gym

This entry was posted on Thursday, March 19th, 2009 at 10:23 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.