When snack food brand SunChips decided to go solar to make its chips it seems that they thought “why not use solar energy for everything?” In a very creative out-of home-campaign, they created billboards that depend on the sun to form its content by casting shadows.
SunChips is a California company and this is definitely a California idea. I mean, although its immensly creative, the billboards don’t “work” at night and poorly, if at all, on cloudy or rainy days. Anway, the video below explains it all.
Although the promo sheet above states otherwise, this Amnesty International ad isn’t the “first poster that responds to people looking at it”–but that doesn’t really matter. This great interactive out-of-home ad in a Berlin, Germany, bus stop features the image of matrimonial bliss when you’re looking at it that morphs into domestic violence when you look away.
The Jung von Matt-created poster uses a camera and eye-tracking technology to change the image on the display. There’s a small delay between the change of image so that the viewer can understand the message.
So many novel technologies are being developed, like the facial recognition, multi-touch interaction and hand-held device interaction, that scream “use me to cut through the clutter”. You don’t blame advertisers and marketers from wanting to use them. Unfortunately, sometimes the integration of the technology overshadows the message or the goal, making the use gimmicky, but other times, the content prevails leading to some great ads like the Teehan+Lax Telus ad, this Marks & Spencer’s campaign on London Underground digital LCD screens, or the above-mentioned Amnesty International installation.
The sad part about this Anti-domestic violence ad is that it was created to win a Cannes Lion (Silver, outdoor category) and is only in one location that likely won’t be installed elsewhere, so the important message its trying to communicate won’t really be seen by anyone.
253 to be exact. Argentinian designer and blogger, Diego Mattei, is offering a free download pack of of generic products/items/surfaces on white background, blank billboards and vehicles as JPEG images for your designing pleasure. So whether its to showcase a logo or to insert in a ad your designing, these will likely come in handy and save a few headaches.
One of the great things about digital signage is the posibility of making ads dynamic. If your organization is using digital signage and you aren’t taking advantage of this then go back to the drawing board. At my company, we always try to push the “real-time” and dynamic capabilities of digital signage.
This ad shows that Teehan+Lax know what they’re doing when it comes to new media marketing. Appearing on Toronto subway platform, food court and retail digital signage, the ad featured animated dynamic weather conditions fed by RSS to sell the capabilities of your next Telus smartphone.
Teehan+Lax took home the Best Point-of-Sale Campaign nod at the 2009 MediaPost Digital Out-Of-Home Awards for their work with Telus.
Let’s face it, marketing and advertising ain’t easy in this modern world. Product exchangeability and consumers’ brand skepticism is making it real hard to engage people. The German ad agency Scholz & Friends created this great little video on the evolution of sales and advertising these past 60 years and the harsh reality of the new marketing landscape.
Direct Daily reported on this bus shelter ad in Rotterdam, The Netherlands, that displays the weight measured by a scale integrated into the shelter’s bench. The ad promoting Fitness First is definitely a hard sell…come to us, you’re fat.
Taxi Montreal developed cool inter-locking beer coasters to promote internet dating site Mate1.com. The blue for men and pink for ladies coasters match the opposite sex’s piece like a jigsaw puzzle. The idea is that the prop is a good way to break the ice. Although originally designed for singles events, its currently being tested in Montreal at diverse bars and clubs.
