One of the great things about digital signage is the posibility of making ads dynamic. If your organization is using digital signage and you aren’t taking advantage of this then go back to the drawing board. At my company, we always try to push the “real-time” and dynamic capabilities of digital signage.

This ad shows that Teehan+Lax know what they’re doing when it comes to new media marketing. Appearing on Toronto subway platform, food court and retail digital signage, the ad featured animated dynamic weather conditions fed by RSS to sell the capabilities of your next Telus smartphone.

Teehan+Lax took home the Best Point-of-Sale Campaign nod at the 2009 MediaPost Digital Out-Of-Home Awards for their work with Telus.